Thursday, 22 September 2016
Apothecary Feild trip
After class last week we all took a trip to the Wellington Apothecary and met a lady there who told us a lot of info about the process of making perfume, scents and essential oils.
Wednesday, 21 September 2016
Bag Designs
The bag itself should represent and encapsulate New Zealand in the design. It needs to be clean and crisp and look professional. We decided to look into the terrains and contours of Christchurch where Luxury Leather started. These will then be screen printed onto small bags that the scent will be packaged in.
Tuesday, 20 September 2016
Freshness
Native aromas
Lee Jenson - Perfumer
Prototyping?
macrocarpa
packaging, story telling.
is the scent enough to tell the story
how we package the whole experience?
relationships in the company, ways of communication, the actual product,
position in the story.
memory - process of memory, visuals,
scratch and sniff stickers
--
what are the senses that take me back, bring me back to Nick and New Zealand and fresh air.
availability
bottled air?
selling New Zealand.
running off what is already popular and unique and special about New Zealand
tones of perfumes
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