Freshness
Native aromas
Lee Jenson - Perfumer


Prototyping?

macrocarpa
packaging, story telling.

is the scent enough to tell the story
how we package the whole experience?
relationships in the company, ways of communication, the actual product,

position in the story.

memory - process of memory, visuals,

scratch and sniff stickers

--

what are the senses that take me back, bring me back to Nick and New Zealand and fresh air.

 availability

bottled air?

selling New Zealand.

running off what is already popular and unique and special about New Zealand

tones of perfumes