Tuesday, 27 September 2016

Follow up email from Lee Jenson

Jessica, and everyone else.

I had a talk with Tania yesterday, so a few things:

Bluntly, you won’t be able to create a fragrance from raw materials in the time that you have.
Instead, consider creating a set of small samples, using essential oils and perfumers alcohol (if you can find it) or jojoba oil.
As a note, Western (french style) perfume tends to be alcohol based. Arabic perfumes, or attars, are oil based.

I have this book by Many Aftel, which does have a few essential oil recipes:

We talked about the narrative or the story behind the fragrance. Paris house Serge Lutens exemplifies this practice, often in quite personal and quirky way.
This description is from his site, introducing La vierge de ver (Iron Maiden)

The religion of iron needed a Virgin, and the Virgin, a lily.

“Have you smelt it?”
“Yes, I have.”
“And how is it?” 
“As striking as the fleur-de-lis seal on the arm of a criminal.” 
“Never?!”
“And deep down, as itchy as a hair shirt on the skin. In fact, a sublime torture!”


That may be a little poetic, but it does set the scene. On that note (ha!) I personally have no problem with direction, in terms of describing what you might expect from a fragrance. After all, knowing that a film is a horror or a rom-com already puts you in a particular frame of mind; we do it all the time.
You can also do this visually. New York / Mexican niche house Arquiste does this nicely with photographic tableaux for each of their fragrances, such as this one for Flor y Canto:


You see the ingredients, but the high chiaroscuro of the image, the skull and the incense also start to tell a particular story. 


Are your luxury consumers also expected to be tourists or travellers? I was thinking about a small series that might celebrate both the New Zealand landscape as well as the seasons. This would also let you cover some basic perfume genres. So, with a few notes and reference examples:

Spring, in Canterbury, with the daffodils - Floral Green: fresh, narcissus, hyacinth, aldehydes, violet leaf, bergamot...

Summer, Northland and the Hokianga - Floral Wood Musk: bergamot, rose, magnolia... 

Autumn, Central Otago - Chypre Floral: apricot, heliotrope, musk…

Winter, Mt Hutt or Tongariro - Oriental: incense, myrrh, labdanum, sandalwood...

Any questions, let me know…

Bag Screen Print Designs

Screen prints for potential bag coverings that represent Christchurch from a birds eye view. These designs encapsulate 'New Zealand' from the birth place of luxury leathers. 







In-class catch up with lecturers

benefits
budgets
how will we sell this to nick
how does this answer our questions
indications of places who can produce this products

taylor cosmetics in wellington possibly? who do they know?
collaboration or partnership
nz made or imported?


included surprises
look at other local boutique brands
mini bio or story inside the packages

pasifika way of story telling complex not beginning middle end
story of nz

visuals as well as scent as well as story as well as journey

how to define a scent

what emotions do we want to emit



DOSSIER
idea generative or proposal?
more concise and slightly reflective proposal. valid generation only.

Possible scent inspirations

LAND

SEA

PEOPLE

Three things about NZ that could be the bases of our scent.
We are trying to pin down the areas we want our scent to come from, what is our scents back story? do we have a series of scents that represent our country.

Though the people in New Zealand are a huge part of what makes our country - we are so multicultural and diverse it makes it hard to make a scent from it. Also how could we sell a scent that smells like the people of NZ???


>>> Two scents, one representing the land, one representing the sea.

Cyrano scent

https://vimeo.com/164400083


Cyrano has summed up for us what we wish to do with our scent. A smell speaker, which you can make playlists and 'songs,' from smells.

we want to create a scent that will be related and link to New Zealand. - the New Zealand playlist

Wood smells

The Wood Data base

Image result for tree rings
Stunningly evocative in their patterning and deeply enthralling in their scents. The rich smells associated with trees invoke a strong sensory experience within everyone.


Abel organic perfume

Founder

Thursday, 22 September 2016

Origami Prototyping























Apothecary Feild trip

After class last week we all took a trip to the Wellington Apothecary and met a lady there who told us a lot of info about the process of making perfume, scents and essential oils.


















Wednesday, 21 September 2016

Bag Designs

The bag itself should represent and encapsulate New Zealand in the design. It needs to be clean and crisp and look professional. We decided to look into the terrains and contours of Christchurch where Luxury Leather started. These will then be screen printed onto small bags that the scent will be packaged in.




Tuesday, 20 September 2016



Freshness
Native aromas
Lee Jenson - Perfumer


Prototyping?

macrocarpa
packaging, story telling.

is the scent enough to tell the story
how we package the whole experience?
relationships in the company, ways of communication, the actual product,

position in the story.

memory - process of memory, visuals,

scratch and sniff stickers

--

what are the senses that take me back, bring me back to Nick and New Zealand and fresh air.

 availability

bottled air?

selling New Zealand.

running off what is already popular and unique and special about New Zealand

tones of perfumes