To create a
complete sensory experience there needs to be a succinct relationship between
all of the materials. We need to have a conscious understanding of the cost of
the materials and choosing the right material for each of the gift packages.
The materials need to be able to showcase New Zealand; this will be through
responsible use of natural materials and also reflect modern New Zealand
design. Native timbers provide a sensory experience via their unique smells and
distinctive texture which provides a uniquely New Zealand experience. Rimu timber is one of the most well know of native New Zealand timbers it is known for its excellent finishing qualities. It is also classified as a moderate durability timber which places it in the heartwood class of timbers. This means it is easy to use for a wide variety of applications. Combining
this unique texture and distinct aroma with the tactile versatility of quality
New Zealand leather delivers a truly New Zealand experience. As an additional option
a well-designed cardboard package as a lower tier option there also there is
the potential for a waxed cotton style package which is still cost effective
yet stylish. The potential for a sticker seal as used by many different brands
is a possibility for the lower tier of package but for the higher tier a
bespoke wax seal which references the traditional.
Wednesday, 17 August 2016
Tuesday, 16 August 2016
Leather Samples from Nick
LEATHER SAMPLES
- Pink base article, apply wax to it, soften when used, Prada’s Mui Mui line uses this material
- Embossed added after wax
- Deer (purple sample) matte finish
- Silver (NZ lamb tan in france) finished in Italy design house, shrink it down to create texture then foil, tumble then hand paint, dior using for clutches (bespoke range 2-3 bags for each store $3,000- $4,000 Euro)
- Dior used last season, women clutches and sampling shoes, last season (flower one)
- Wool can be used for lining gloves and garment
- Embossed added after wax
- Deer (purple sample) matte finish
- Silver (NZ lamb tan in france) finished in Italy design house, shrink it down to create texture then foil, tumble then hand paint, dior using for clutches (bespoke range 2-3 bags for each store $3,000- $4,000 Euro)
- Dior used last season, women clutches and sampling shoes, last season (flower one)
- Wool can be used for lining gloves and garment
Follow up call wth Nick
Questions:
what would you like for customers to take away from this experience?
- other tannerys give away A4 swatch cards, however we need to tell a story and it needs to be functional, something beautiful that sits on a desk, that is intriguing for a customer to look at and be reminded of. for example in the past we have used river stones rubbed in bees wax and etched into them, also have used wine boxes in the past made out of fences from NZ farms, this creates a nice story.
what makes you different to other leather supple companies in NZ, and to those in Australia and the south pacific?
a lot of the tannerys have older generations they don't have stories, and hard to relate when the generation difference between supplier and buyer is huge. this is what makes NZ luxury leathers different, they have the ability to connect with stories etc with the buyer.
what sort of relationship would you like to have with your customers?
one on one relationship is important. Making packaging have identity to the buyer is important. Designers usually move around companies a lot so having that relationship can give you and insight into other brands.
what type of samples would you like to have in your packages?
business cards-keeping it simple, hook them, showcases samples. Make it personal. make sure there are no custom issues when sending these packages overseas.
what would you like for customers to take away from this experience?
- other tannerys give away A4 swatch cards, however we need to tell a story and it needs to be functional, something beautiful that sits on a desk, that is intriguing for a customer to look at and be reminded of. for example in the past we have used river stones rubbed in bees wax and etched into them, also have used wine boxes in the past made out of fences from NZ farms, this creates a nice story.
what makes you different to other leather supple companies in NZ, and to those in Australia and the south pacific?
a lot of the tannerys have older generations they don't have stories, and hard to relate when the generation difference between supplier and buyer is huge. this is what makes NZ luxury leathers different, they have the ability to connect with stories etc with the buyer.
what sort of relationship would you like to have with your customers?
one on one relationship is important. Making packaging have identity to the buyer is important. Designers usually move around companies a lot so having that relationship can give you and insight into other brands.
what type of samples would you like to have in your packages?
business cards-keeping it simple, hook them, showcases samples. Make it personal. make sure there are no custom issues when sending these packages overseas.
J Stark un-boxing
"Unboxing a Franklin Twill Tote. I wanted it to feel like a mashup between finding a treasure chest and a hug from a loved one."-J Stark
J Stark make quality Us made leather goods
Packaging concepts
Sourced from pinterest.
Found it was good to look at things outside of just clothing packaging.
Monday, 15 August 2016
Tuesday, 9 August 2016
Week 4: Guest Speakers
Self promotion and Self starting:
The Misprint Co.
The misprint co make notebooks out of waste paper.
Flora Waycott
Freelance Illustrator - can have 10 jobs at at time. Restrictions to this is that money can be tight at times as you never know when you have a job, positives are you can choose your own hours and work at home. Also a commercial illustrator, provides a service to clients e.g.. notebooks, wrapping paper, stationary etc.
Started off creating a website, almost like a portfolio. Works mostly with gouche paint, watercolours, pencils etc. Style: delicate, likes to mix up textures, telling a story through the illustrations, finding things that people can connect too
She created lots of pieces of work and put it online, as if you don't put your work out there no body will ever know about you/it. She went out to shops and looked at potential clients and researched. Also did online courses and got an agent.
Most of her clients are based in the US (90%), while the rest is mainly the UK. She creates book covers, editorial, soft toys, colouring books, bedding.
instagram is a powerful tool, try keep personal things on a different page, keep it friendly.
Clients are just people at the end of the day, keep things professional at all times, email them in a polite manner.
The Misprint Co.
The misprint co make notebooks out of waste paper.
Flora Waycott
Freelance Illustrator - can have 10 jobs at at time. Restrictions to this is that money can be tight at times as you never know when you have a job, positives are you can choose your own hours and work at home. Also a commercial illustrator, provides a service to clients e.g.. notebooks, wrapping paper, stationary etc.
Started off creating a website, almost like a portfolio. Works mostly with gouche paint, watercolours, pencils etc. Style: delicate, likes to mix up textures, telling a story through the illustrations, finding things that people can connect too
She created lots of pieces of work and put it online, as if you don't put your work out there no body will ever know about you/it. She went out to shops and looked at potential clients and researched. Also did online courses and got an agent.
Most of her clients are based in the US (90%), while the rest is mainly the UK. She creates book covers, editorial, soft toys, colouring books, bedding.
instagram is a powerful tool, try keep personal things on a different page, keep it friendly.
Clients are just people at the end of the day, keep things professional at all times, email them in a polite manner.
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