Notes from lecture 

GOOD NATURE
lt2000

Who are they? 
Constant control trapping system. 
Transforming the face of invasive pest control 

Humane, Light and easy to use

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Ideas to consider for NZLG: 

-establishment costs
-establishment time
-upkeep costs:
-upkeep time:

-efficient short cuts?(cut out middle men, whilst maintaining tradition standards and techniques but saving money on time and labour)

-slashing maintenance costs due to effective design. 
-long lasting technology/ durability
-social side effects
-controversy
-eco-friendliness? - low impact to environment
-international trading, what changes and what can stay the same. Diversity in information and product. Personalised?

DOSIER/PACKAGE INFO
-before design | after design concept to show how new and better our idea is 
-key ideas blown up big!!!
empowering easily translated or internationally known words such as success, saving ...
-rich in information 
-easily used, easily accessed, easily passed on



"with all the right information (stakeholder, purpose, outcome) the design should be simple". 

-how was it promoted? : find the issue, fix it and go straight to the source.
-showing how much money can be saved, is a big selling point. 


INDIGO & IRIS
lt200

Bonnie Howland

who are they?

What is beautiful?
Does the industry reflect the values that we want?
Vegan makeup brand that is organic that donates 100% of profit to correctable blindness surgery. 

80,000 people in the pacific islands have a correctable blindness. 

20 minute surgery $25NZD 

Beginning with mascara- cool because it links to eyes


TRADITIONAL BRAND TECHNIQUE
Produce product as cheap as possible, quick as possible, and have as much power as possible, ship it quickly and last a certain about of time but last long enough to maintain trust within brand. 

NEW BUSINESS TECHNIQUE
Woman in business, set their own prices, employing woman who otherwise wouldn't 
Mascara bottles from Italy. 
Working towards eco packaging eg glass
Bee corp- assisting in ensuring ethically and sustainability in every step of the business.
Marketing technique- unrealistic goals increasing sales because customers want to acheive these goals but in reality its unacheivable. 
Profit: pay for product to be made to a high standard. money covers costs, then goes into a trust and distributed to impact partners eg. Fred hollows foundation. empower and impact everyone, every step of the way.

Partnered with open-lab, lawyer and web-designers pro-bono.

When something is for a good cause (not for profit) people are more willing to help because they support the idea that you support. 

Believe you have to the power to change systems, industries. 

Know your why? 
Know why you're doing what you're doing
NEVER FORGET WHY YOU STARTED AND YOUR PASSIONS

Event management is a great gateway into events and to know people. knowing people. 

Wing it sometimes. Just ask.

Doing little things can change big things.

Val monroe - Mentor

1% collector

Key Challenges (personal) - manages a team, wanting to be liked vs getting work done. Capital. POS. 

Mecca/Sephora.