luxury
NOUN (plural luxuries)
[MASS NOUN]
1A state of great comfort or elegance, especially when involving great expense:he lived a life of luxury
1.1[COUNT NOUN] An inessential, desirable item which is expensive or difficult to obtain:luxuries like chocolate, scent, and fizzy wine
1.2[IN SINGULAR] A pleasure obtained only rarely:
they actually had the luxury of a whole day together
Origin
Middle English (denoting lechery): from Old Frenchluxurie, luxure, from Latin luxuria, from luxus 'excess'. The earliest current sense dates from the mid 17th century.
Retrieved from: http://www.oxforddictionaries.com/definition/english/luxury
What determines the consumer to buy a particular bag or shoe or other luxury item depends on many factors. The main factor generally being, price followed by quality then style. These factors also rely on demographic and psychographic. In terms of high-end brands such as those in business with New Zealand Luxury Group, high-craftsmanship is expected as these brands have a high reputation to uphold being quality and style as core values. When a garment looks, feels, smells luxurious, as will the wearer and this is the case for all products. When evoking the feeling of luxury the most common words used are quality, rare or bespoke, comfortable, classic and stylish. Encapsulating these themes within a design framework will allow us to create an experience of luxury that will also encompass New Zealand as a place of said luxury.
What is luxury leather to:
- The Farmers: a healthy animal free from scars, illness and markings.
- The Tanneries: quality easy to work with leathers and furs. ability to adapt to different levels of treatment. No scars, marks, sagging.
- To Nick: Flawless leathers, quality final product, meets requirements and looks, feels, and smells good
- The Final Client: Long lasting, beautiful to touch, looks good and smells good.
- The Design House: Adaptability, flawless and high quality.
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