Questions for Nick.

What would you like for customers to take away from this experience?
What do you need to give them for them to be fully informed?
What are your frequently asked questions?
What makes you different to the other leather supply companies in NZ, and to those in Australia and the rest of the South Pacific?
What sort of relationship would you like to have with your customers?
What type of samples would you like to have in your packages, and how many?

What goes in the box:

-Leather samples
-Info about each sample
-Takeaway gift eg. card wallet, key ring, embossed leather business card?
-Info about where the
-List of things NZLG can offer.

Further ideas for packaging:

recyclability of packaging and reusability. transform the packaging into something else?



possible way to open the package, swatches and info booklet can slide out with ease. The angled opening can represent the angled slat on fences used commonly on farm gates across New Zealand. The crisp white gives the sense of luxury and is also cheaper to produce.

This is a great way to present the swatches, it takes up a lot of width but more swatches cn be layered underneath if necessary.

Possible ideas but in a far smaller scale. Quite often trade shows and other info packages from businesses contain a 'giveaway'. Something small and hand held, quite often useless is often added to packages to promote further advertising, eg pens, stress balls, or key rings. I thought that the idea of a small leather card wallet would be great as they a small and cheap to make, they can be very stylish, useful and furthers the advertising for the company.  The copper stickers could also be a nice touch and a modern take on a tradition wax lettering stamp which ties in tradition with luxury.



BOX IDEAS


Little pull out drawer, very luxurious, especially in black. Resembles the packaging you would get a handbag or pair of shoes in which is very relevant as that could be what the end product of said leather would be.

Fabric bags, to package stuff in the wallets with. Could become just another cost but might be worth looking into perhaps. Also scale is another thing we need to invest some time in, because we want the package to hand held, big enough for all the contents to fit comfortably and also not too big its annoying to carry.

Due to the language barrier it could be quite nice to have little diagrams with simple sentences like shown above, showing where the wool comes from or the journey it takes or facts?


FURTHER PACKAGING IDEAS